According to a RE/MAX agent and interior design specialist, a home’s color palette can make a significant impact on prospective buyers. Here’s why.
Using color throughout a home can be expressive, creative and hold cultural significance. But what happens to that level of personalization when it’s time to sell?
According to Jeannie Do, homeowners preparing a property to sell need to look past their own emotional connection to color and focus on what changes – like a fresh coat of paint – can elevate their home’s overall aesthetic, appeal to buyers, and potentially increase ROI.
Do, an agent and member of the International Group with RE/MAX Professionals in Lakewood, Colorado, holds a BFA degree in Interior Design and spent 10 years designing luxury homes and commercial spaces. Through projects as intimate as renovating a mid-century modern home and as sizable as designing NFL stadiums, Do has developed a keen eye for the role color plays in creating an experiential space and the impact it has on consumers.
Reconsidering bright colors
Colors used to express oneself, Do believes, can oftentimes be a reflection of their personality, mindset and values. Working with clients from all around the world, including countries like Morocco, Japan, Taiwan, Mexico and more, Do regularly sees the tie between home color and culture.
“As a member of the International Group with RE/MAX Professionals, we work with a lot of Asian clientele and in many Asian households, you may see the color red because it represents good fortune and is very auspicious,” she explains. “Red is a color of high energy and I think that can relate to the dynamic of Asian families who cherish their extended family and host lively gatherings all together.”
She continues, “That said, red is typically a color we would avoid in home staging because it’s seen as a statement color.”
Many home stagers agree that while color is a great way to be expressive while living in a space, it’s often best to eliminate brighter shades when preparing a home to sell in order to appeal to more buyers.
“When it’s time to sell, you should aim to remove yourself from the house and make it a blank slate – almost like an art gallery,” Do says. “Galleries usually have white walls because it allows the art to shine without making an impression on it. I tell my clients to approach their own homes in the same way – you need to set your house up as the neutral gallery for the buyer to see as their next piece of art.”